AUTHOR: Beth TITLE: DATE: 9/21/2004 03:02:00 PM ----- BODY:

Let's Beat our Swords into Blogshares

We all Google ourselves from time to time. Today I Googled this blog, as well as my Sports Blog, just to see where they would pop up. This blog, this very blog right here, showed up listed, actually, on a website called Boston Online, as well as a truly enigmatic corner of webspace called Blogshares. At Blogshares, people apparently buy, sell and trade Blogs like stocks, and if you happen to be the owner of a traded blog, you can go onto the website and find out completely and utterly useless information about your blog such as that some person who calls themselves "The Almighty Ruler" has bought 4,000 of the 5,000 shares that are offered for your blog, and that your blog has 0.000011% of the market share. Or something.